5 Best Digital Marketing Tools to Grow Your Business

5 Best Digital Marketing Tools to Grow Your Business 

The world of digital marketing has been evolving and expanding to  mirror the needs of businesses that desire rapid growth.  From analytic software to influencer marketing platforms, there are countless online marketing tools being launched every year to feed the demand of marketers who want to reach a wider and more targeted group of audience. 

Truth be told that not all tools work, some attempt to serve miniscule tasks with little impact, while others seem to duplicate another just to block out the competition. 

With that in mind, we have carefully handpicked 5 tools that we deemed impactful and cost-effective for marketers and business owners who are keen to embrace digital marketing tools in their sales and marketing process. 

Google Analytics 

Google Analytics is one of the best web analytic tools in the market.  It is an easy-to-use analytics service provided by Google to assist businesses in tracking website traffic and consumer activity such as visit duration, pages per visit, bounce rate and the source of traffic.  The cloud-based platform can also be integrated with Google Ads to create new online campaigns and track them simultaneously.

For marketers who are launching campaigns to drive traffic to their sites, Google Analytics is an excellent tool to create and review online campaigns.  It consolidates in-depth data in a single dashboard, making it very concise and user-friendly.  While Google Analytics is a free service, it is an extremely well-developed software that can track almost any metric about the visitors on your website. It provides valuable insights that can help businesses shape a successful marketing strategy with precision. 

Google Search Console  

Notice that your website is not ranking on Google search?  Google Search Console may provide the solution that you are looking for; when appropriately used, it can even increase your site traffic by 28%!   

With so much emphasis on search engine optimization (SEO), Google Search Console is an effective service provided by Google to assist users in monitoring, maintaining, and troubleshooting their sites’ presence in Google search results.  The service helps users to understand how and where to improve their sites so that Google can locate and crawl them to improve the SEO.

If you are on a mission to improve your site performance, Google Search Console is an important tool that you will not want to miss.  If you would like to learn how to use Google Search Console, there are many online resources that offer comprehensive guidelines on how to use the service. 

Facebook Pixel

If you have the intention to adopt Facebook advertising as part of your marketing plan, then you’ll need to know about how Facebook Pixel works. 

Facebook Pixel is a code that marketers need to place on their websites in order to collect data that can help to track conversions from their Facebook ads.  These data provide useful information for retargeting people who have already taken some form of action (such as clicking on the ad or registering for a contest) during the ad campaign.  For example, the Facebook pixel data can help to ensure your ads are seen by those who have clicked on your previous ads and those who are most likely to take the desired action.  Needless to say, this translates to a higher rate of conversion and improved return on investment for every marketing dollar spent.

If you are a marketer who has access to your website’s code, you can simply add the Facebook pixel code on all the pages.  Facebook has even provided a step-by-step guide on how to install Facebook Pixels.  Alternative, hiring the help of a web developer may do the job too.

Ubersuggest

Ubersuggest shows you how to win the game of SEO.”

As the caption suggests, Ubersuggest is another priceless digital marketing tool that is not just powerful, but it is also free!  Ubersuggest is a keyword research tool that can find hundreds of new long tail keywords in a few minutes.  In a world where content marketing and SEO are such a big part of marketing, this tool can help to gain a competitive edge over competitors by getting keyword ideas and insights into competitors’ strategies and refine them for future campaigns. 

Don’t pass this off as a run-of-the-mill keyword research tool, Ubersuggest offers a lot more if you take time to extract the results.  This service not only offers keyword search volume over the last 12 months, but also analyses the approximate number of backlinks that you’ll require before you can rank first for a particular keyword.  For marketers who are serious about content marketing, Ubersuggest can offer great benefits that are not available in other similar platforms. 

Canva 

With 15 million users around the world, Canva is a sought-after multimedia design platform that allows users to create graphics, presentations, posters, logos and many other visual contents with free templates, images, fonts and illustrations.  Instead of paying large fees to third party agencies to create marketing visuals, Canva provides an alternative design service that is cost-effective and easy to customize. 

The user-friendly, drag-and-drop  interface enables anyone (even those without a design background) to create professional visuals that are suitable for any marketing purpose.  While Canva is a free tool, there are also options to upgrade to paid premium versions that are catered to users with more sophisticated design needs.

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