Digital marketing consists of many aspects – Right from Search engine optimization to marketing automation, Social media campaigns to pay per click, there is plenty that constitutes this gamut.
If you want to stay ahead of your competitors, the first that you would want to do is to stay updated. At the moment, digital marketing is dominated by Facebook and Google algorithms, and they keep changing.
Staying up to date with changing trends ensures that your marketing campaigns remain as effective as you seek them out to be.
While the last decade bids adieu to us, we have a lot of digital marketing trends to look forward to in the upcoming one as well. As we enter a new decade, here are some trends that digital whiz kids should keep an eye out for; especially for the year 2020:
- Voice Search is going to be more frequently used
Alexa, Bixby, Ok google have become more of household names now. You can actually experiment and ask Alexa about how many Americans today own a smart speaker. The answer to this question is about 1/4 of adults in the USA or nearly 66.4 million people.
This is a reflection on how over 25% of adults are moving towards the fairly nascent voice search technology. In addition to this, about 31% of adults are using the benefits of voice-activated search. It is estimated that nearly 50% of search in the year 2020 is going to be voice-activated.
So, it is safe to say that this trend cannot be ignored for long. Digital Marketers need to up their strategy game and inculcate voice search as much as possible in their campaigns to keep their traction intact.
However, this is not all that would help you ace this particular trend. To keep your brand and content more search-friendly, you would need to bend towards adopting long-tail keywords. Content search needs to become colloquial since it is more spoken than written. Hence, the SEO strategy needs to be in tandem with this particular trend.
- Posts with shopping tags
There is no denying that social media has become an integral component of online marketing. However, you may still be surprised by how many people actually partake in shopping on social sites.
In a survey, it was found that nearly 60% of Instagram users have sourced their discovery of new products to Instagram. Additionally, in a survey held for Pinterest users, about 70% of 4,000 users found the products on this portal. You would have seen on Instagram that a lot of products come with price tags. It would directly lead you to the shopping portal. This is something you would find on Facebook too.
So in a nutshell, using social commerce to your advantage would surely help you shoot up your sales. You can not only reach new customers but also shorten the sales funnel. This trend has been on the rise and we won’t be surprised if it becomes one of the most coveted ones in the year 2020.
- Immersive tech is going to become even more prominent
While Virtual Reality may be counting its last breaths for many consumers, Augmented Reality is thriving. IKEA is one of the most popular players to use this technology in recent times.
You literally do not need to step out of your room and you can see what piece of furniture would fit best in your space. So, augmented reality is definitely a trend that you need to acquaint yourself well with. It is going to be the talk of the town in the upcoming decade; especially in the year 2020.
- Smart Bidding is going to be a pre-requisite for Google advertising
Automation is not new for the digital marketing world. But, with Google Ads updating about Google Marketing live, we can look forward to automation becoming the recent norm for many pay-per-click campaigns.
So, now let’s take a look at the association between smart bids and Google advertising here. Google Ads mainly relies on machine learning to optimize your bids. This helps you get the maximum value for every conversion you hold.
The improvements announced can help optimize your bids much better. They come with the ability for choosing conversion actions at a campaign level. The ability to set bids will automatically change when a sale stops or starts. These improvements are sure to help you in maximizing conversions.
- Competing for Position Zero in “SERP”
This is an out and out SEO trend. While it has already clawed its way in digital marketing, it is truly expected to garner a lot more importance in the year 2020. Brands are no more battling for the top result on search pages. Infact, everybody has their eye out for the snippet on top.
You must have noticed that when you browse for; say a recipe or a ‘how-to—’ tutorial on YouTube, you get multiple search results. But, what is truly eye-catching is the image snippet on top. This will usually come with a small picture and a series of instructions for you to follow.
A lot of people simply click on this link out of ease and habit. This is extremely beneficial for entities looking to increase traffic on their pages; hence, becoming a trend to truly watch out for!
As we have established, a lot of new trends keep finding their place in the digital marketing world. It is continually evolving, and it is safe to assume that the tactics mentioned above are going to become even more elaborate in their functionality in the year 2020. So, brace up and get set for the trends that would take your brand forward.