How to Improve Your SEO in 2020

How to Improve Your SEO in 2020
 
SEO is all about winning the favor of the Google algorithm, much like a courtship, the right use of SEO strategy can rank you high up in Google but the poorly executed ones can demote your content to the bottom of the list. 
Why is it so important to get to the top of Google ranking?  According to a study, the top-ranking search gets a 33% chance of getting clicked,

Common Digital Marketing Mistakes Your Business Might be Making

Common Digital Marketing Mistakes Your Business Might be Making
 
With so many digital marketing tools, countless digital marketing platforms, and an ever-competitive marketplace, even the most experienced marketers can sometimes feel the pressure of making marketing mistakes that yield less than ideal results. 
 
There is no foolproof plan that can guarantee 100% results that we want but knowing the potential pitfalls can certainly increase the chances of success. 
 
Here are 7 common digital marketing mistakes that even big companies are making;

What SEO looks like in 2020

What SEO looks like in 2020
 
Just as Google makes tons of changes to its search algorithms every year, there are also countless SEO strategies and tactics trending all year round.  There is no need to doubt the tried-and-true strategies such as optimizing keywords, meta description, H1, H2, and H3, but since ranking number one is such big thing in the marketplace, there are a lot more that marketers need to do if they want to stand out from the competition. 

5 Best Digital Marketing Tools to Grow Your Business

5 Best Digital Marketing Tools to Grow Your Business 
The world of digital marketing has been evolving and expanding to  mirror the needs of businesses that desire rapid growth.  From analytic software to influencer marketing platforms, there are countless online marketing tools being launched every year to feed the demand of marketers who want to reach a wider and more targeted group of audience. 
Truth be told that not all tools work, some attempt to serve miniscule tasks with little impact,

9 Ways To Generate Quality Leads With Marketing Automation

9 Ways to Generate Quality Leads with Marketing Automation
Love it or hate it, digital transformation has already brought us to a new paradigm of marketing that requires us to integrate marketing automation tools, platforms and software to quicken the process of leads generation.  Such automation also brought along cost-effective solutions that created greater exposure for businesses and brands with little excuse for human error.    
What is Marketing Automation?
If you’ve heard of software companies like Pardot or Hubspot,