Why are some dental websites more effective than others? by Kamo Digital Solutions

When it comes to digital marketing for medical content, strategists often find themselves in a fix. It is tough to go beyond the conventional content and create a USP (Unique Selling Point) for something that does not have any roots in the online realm. So, if you are also in the same boat and are wondering what will make your dental website stand out, then you have come just to the right place:
 

Content is relevant and high on quality

The first rule of digital marketing is that content always needs to be of prime importance.

Why Do I Need a Website for My Small Business?

Why Do I Need a Website for My Small Business?
Today you can have a website for pretty much anything—from crowdfunding campaigns to pet hamster fan pages. But for some reason, many small businesses have been slow to get online, even though websites have been around for over 25 years!

Fortunately, the number of small businesses with professional websites is increasing steadily, from a relative handful ten years ago to about two-thirds today (the numbers vary,

How Digital Marketing Will Change in 2019 by Neil Patel

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes.
And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given.
Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money. They didn’t even have a down year.

DIGITAL MARKETING TRENDS AND STATISTICS TO WATCH OUT IN 2019 by Yuri Musienko

Marketing is an area driven by a change in all its segments. Accordingly, successful marketing is the one that knows how to capture trends, adapting business strategies for them. Let’s try to understand the current key trends in the digital marketing industry, which will hold positions in 2019 as well.
Focus on the strategy for video marketing
In digital marketing, as in other marketing areas, video content starts to prevail. This does not mean that the text and the image will completely lose relevance.

11 Effective Dental Patient Marketing Methods Your Practice Should Use

By Jacob Baadsgaard
All dental practices understand the importance of dental patient marketing. It brings in new patients, and it can even help to strengthen ties with existing patients. Marketing is essential if you want your practice to thrive.
It’s easy to know that you should market your dental practice. It’s much more difficult, however, to know exactly how to do that.
There’s no one right answer to this, and there’s a large number of different strategies you can use.

Over half of Google searches now don’t lead to clicks and what it means for SEO

By   August 20th 2019
 

Since it became the world’s dominant search engine, ranking well on Google has been a make-or-break proposition for many businesses. Countless companies adept at SEO can thank Google for their success.

But times are changing. According to clickstream data firm Jumpshot, which collects data from a global panel of over 100m devices, in June, for the first time ever, over half of Google searches didn’t lead to clicks.

As programmatic advertisers get smarter, agencies shake up the trading desk model by Seb Joseph

Despite claims of their demise, agency trading desks are alive and well. They just look different than they did before.
Agency trading desks were previously viewed as black-box buys of cheap inventory during the advent of programmatic media, whereas now they are much more focused on using ad tech to buy quality media as well.
As soon as advertisers started to get their heads around the risks that come with not knowing how programmatic ads are bought,

Amazon offered vendors ‘Amazon’s Choice’ labels in return for ad spending and lower prices by Hilary Milnes

Amazon has previously offered vendors the ability to “bid” for an Amazon’s Choice badge by lowering prices and spending more money on advertising, bringing into sharper focus how the program, which recently came under fire from senators, actually works.
It’s unclear whether or not this offer was taken up by any Amazon vendors, or how long the program was offered before it was discontinued. One source believed it was only offered for a few months.
 

The Definition of SEO in 100 Words or Less [FAQs]

Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right?
Not yet.
Many people understand the basic principles of SEO, but a lot has changed in the last decade.
The SEO that we know and love today is not the same SEO that we knew and loved (or hated) 10 years ago. And that’s why SEO is something marketers should continue to define, and redefine.

8 Simple Ways to Make Social Media Work for Your Business

In social media, you must not only engage but also engage consistently. The key to building meaningful relationships is to join the conversation. By reaching out to people in your community and responding to their comments, you can set the agenda.
Pick one platform to start with, whether it’s Facebook, Twitter, LinkedIn, Instagram or another from the growing list of choices. Learn a little about the channels before you decide. They do have different characteristics and are therefore somewhat different in how you can best present yourself.