Digital transformation is just the latest terminology said to be used where their data is involved i.e. facts and figures, calculations, optimization, evaluation, etc. Digital transformation is a part of strategic management in which several technologies are adapted to making things better and revealed. In the process of digital transformation, basic digital technology is merged with the latest sorts of software and untouched scenarios to create new and most profitable conclusions. Digital transformation technology is being used in almost every field of society.
The social media landscape has grown broader as time goes on. And this isn’t necessarily a bad thing. A lot of the changes that social media is undergoing have sparked very interesting improvements and advancement in the way people think, buy, and even act. This phenomenon of social media influence affects not just the audiences involved, but the way marketers would usually advertise and switch up their marketing strategies. These professionals study the way people react to certain stigma,
If you are looking for a digital marketing strategy that makes your prospects fall in love with you and become your repeat customers and advocates who in turn bring in new customers then you have come to the right place. This article will cover the first and the most important path of moving towards that journey. We will tell you about what the different stages a prospect goes through in the process of becoming from a total stranger to your brand to become your most valued customer and a reliable advocate for your brand.
If you are running a page on Facebook, you must have come across these two options Facebook offers to put money behind your social media efforts: Facebook Ads and boosted posts. By now, you probably know that Facebook Ads should be a core element of your digital marketing plan.
If it isn’t, then you are just throwing your money in the wrong social media marketing plan. With over two billion people using Facebook every day, you don’t want to lose the reach you could have with them regarding the products or services you are offering in this vast market.
Facebook is not only a basic social networking website, but also a great platform for businesses. There are many tools that you can use to bring more customers to your website.
Facebook Pixel is one such tool Facebook has created for marketers and businesses. However, many marketers and businesses/companies don’t even know it exists, let alone understand how to use it effectively for their business.
A Facebook pixel helps you in monitoring the performance of your Facebook ads and tracking your audience.
Ever since the beginning of the real estate boom, most realtors have been looking for strategies to keep up with ever-changing consumer preferences. Social media, for one, was one of the primary game-changers for real estate agents who were looking at creating a niche for themselves.
Right from purchasing Facebook Business Ads, to sharing albums of the houses they have sold, real estate professionals have harnessed this medium’s potential to the fullest. Did you know that nearly 84% of realtors have jumped on the digital marketing bandwagon?
Twitter, Facebook, Instagram; even Pinterest- the digital marketing space is huge and as a chiropractor, there is plenty of space for you to get into it. With nearly 9% of health care budget going into digital spends, there is definitely something about this space that is working for the healthcare field. Word of mouth, door to door marketing, out of luck sign-ups are a thing of the past. Chiropractors are getting active and how? With new resources available at your disposal,
Marketing used to be a man’s world.
Think Mad Men: Don Draper and the testosterone-driven, alpha-male world of Madison Avenue.
But that is all changing. These days, women are flexing their marketing muscles and making an impact. And we’re especially impressed with these 12 women who are taking the lead in key areas of digital marketing.
Here’s who you should watch out for, because you need to be listening to and learning from all of them.
Digital marketing consists of many aspects – Right from Search engine optimization to marketing automation, Social media campaigns to pay per click, there is plenty that constitutes this gamut.
If you want to stay ahead of your competitors, the first that you would want to do is to stay updated. At the moment, digital marketing is dominated by Facebook and Google algorithms, and they keep changing.
Staying up to date with changing trends ensures that your marketing campaigns remain as effective as you seek them out to be.
Marketing is an area driven by a change in all its segments. Accordingly, successful marketing is the one that knows how to capture trends, adapting business strategies for them. Let’s try to understand the current key trends in the digital marketing industry, which will hold positions in 2019 as well.
Focus on the strategy for video marketing
In digital marketing, as in other marketing areas, video content starts to prevail. This does not mean that the text and the image will completely lose relevance.