How to Improve Your SEO in 2020

How to Improve Your SEO in 2020
 
SEO is all about winning the favor of the Google algorithm, much like a courtship, the right use of SEO strategy can rank you high up in Google but the poorly executed ones can demote your content to the bottom of the list. 
Why is it so important to get to the top of Google ranking?  According to a study, the top-ranking search gets a 33% chance of getting clicked,

Common Digital Marketing Mistakes Your Business Might be Making

Common Digital Marketing Mistakes Your Business Might be Making
 
With so many digital marketing tools, countless digital marketing platforms, and an ever-competitive marketplace, even the most experienced marketers can sometimes feel the pressure of making marketing mistakes that yield less than ideal results. 
 
There is no foolproof plan that can guarantee 100% results that we want but knowing the potential pitfalls can certainly increase the chances of success. 
 
Here are 7 common digital marketing mistakes that even big companies are making;

5 Best Digital Marketing Tools to Grow Your Business

5 Best Digital Marketing Tools to Grow Your Business 
The world of digital marketing has been evolving and expanding to  mirror the needs of businesses that desire rapid growth.  From analytic software to influencer marketing platforms, there are countless online marketing tools being launched every year to feed the demand of marketers who want to reach a wider and more targeted group of audience. 
Truth be told that not all tools work, some attempt to serve miniscule tasks with little impact,

9 Ways To Generate Quality Leads With Marketing Automation

9 Ways to Generate Quality Leads with Marketing Automation
Love it or hate it, digital transformation has already brought us to a new paradigm of marketing that requires us to integrate marketing automation tools, platforms and software to quicken the process of leads generation.  Such automation also brought along cost-effective solutions that created greater exposure for businesses and brands with little excuse for human error.    
What is Marketing Automation?
If you’ve heard of software companies like Pardot or Hubspot,

Google Core Updates – What’s Next?

Google releases core updates every couple of months. These updates are part of a continuing process of Google attempting to better it’s search algorithm. There was buzz recently that there would be another Google Core Update, update which has left marketers and business owners frantic. Understandably so, as websites have already begun to feel the negative effects even before the update’s roll out.
Several people have reported that their SEO rankings have taken a massive hit and have even lost their first page positions.

What is Digital Transformation & How Is It Changing Marketing In 2020

Digital transformation is just the latest terminology said to be used where their data is involved i.e. facts and figures, calculations, optimization, evaluation, etc. Digital transformation is a part of strategic management in which several technologies are adapted to making things better and revealed. In the process of digital transformation, basic digital technology is merged with the latest sorts of software and untouched scenarios to create new and most profitable conclusions. Digital transformation technology is being used in almost every field of society.

7 Social Media Trends for 2020

The social media landscape has grown broader as time goes on. And this isn’t necessarily a bad thing. A lot of the changes that social media is undergoing have sparked very interesting improvements and advancement in the way people think, buy, and even act. This phenomenon of social media influence affects not just the audiences involved, but the way marketers would usually advertise and switch up their marketing strategies. These professionals study the way people react to certain stigma,

HOW TO TURN A STRANGER INTO A RAVING FAN FOR YOUR BUSINESS

If you are looking for a digital marketing strategy that makes your prospects fall in love with you and become your repeat customers and advocates who in turn bring in new customers then you have come to the right place. This article will cover the first and the most important path of moving towards that journey. We will tell you about what the different stages a prospect goes through in the process of becoming from a total stranger to your brand to become your most valued customer and a reliable advocate for your brand.

FACEBOOK AUDIENCE TARGETING GUIDE: STOP WASTING YOUR AD SPEND ON BOOSTS!

If you are running a page on Facebook, you must have come across these two options Facebook offers to put money behind your social media efforts: Facebook Ads and boosted posts. By now, you probably know that Facebook Ads should be a core element of your digital marketing plan.
If it isn’t, then you are just throwing your money in the wrong social media marketing plan. With over two billion people using Facebook every day, you don’t want to lose the reach you could have with them regarding the products or services you are offering in this vast market.

HOW TO TRACK ANY FACEBOOK AND WEBSITE ACTIVITY TO RETARGET [NON-CODERS WELCOME!] [DOWNLOAD: THE ULTIMATE FB PIXEL GUIDE]

Facebook is not only a basic social networking website, but also a great platform for businesses. There are many tools that you can use to bring more customers to your website.
Facebook Pixel is one such tool Facebook has created for marketers and businesses. However, many marketers and businesses/companies don’t even know it exists, let alone understand how to use it effectively for their business.
A Facebook pixel helps you in monitoring the performance of your Facebook ads and tracking your audience.

REAL ESTATE DIGITAL MARKETING: THE ESSENTIALS

Ever since the beginning of the real estate boom, most realtors have been looking for strategies to keep up with ever-changing consumer preferences. Social media, for one, was one of the primary game-changers for real estate agents who were looking at creating a niche for themselves.
Right from purchasing Facebook Business Ads, to sharing albums of the houses they have sold, real estate professionals have harnessed this medium’s potential to the fullest. Did you know that nearly 84% of realtors have jumped on the digital marketing bandwagon?

What Are the Ways Chiropractors Can Use Digital Marketing To Their Advantage?

Twitter, Facebook, Instagram; even Pinterest- the digital marketing space is huge and as a chiropractor, there is plenty of space for you to get into it. With nearly 9% of health care budget going into digital spends, there is definitely something about this space that is working for the healthcare field. Word of mouth, door to door marketing, out of luck sign-ups are a thing of the past. Chiropractors are getting active and how? With new resources available at your disposal,

12 Women in Marketing to Watch Out For – by Becky Zieber

Marketing used to be a man’s world.
Think Mad Men: Don Draper and the testosterone-driven, alpha-male world of Madison Avenue.
But that is all changing. These days, women are flexing their marketing muscles and making an impact. And we’re especially impressed with these 12 women who are taking the lead in key areas of digital marketing.
Here’s who you should watch out for, because you need to be listening to and learning from all of them.

5 Digital Marketing Trends to Watch out for in 2020 by Kamo Digital Solutions

Digital marketing consists of many aspects – Right from Search engine optimization to marketing automation, Social media campaigns to pay per click, there is plenty that constitutes this gamut. 
 
If you want to stay ahead of your competitors, the first that you would want to do is to stay updated. At the moment, digital marketing is dominated by Facebook and Google algorithms, and they keep changing. 
 
Staying up to date with changing trends ensures that your marketing campaigns remain as effective as you seek them out to be. 

DIGITAL MARKETING TRENDS AND STATISTICS TO WATCH OUT IN 2019 by Yuri Musienko

Marketing is an area driven by a change in all its segments. Accordingly, successful marketing is the one that knows how to capture trends, adapting business strategies for them. Let’s try to understand the current key trends in the digital marketing industry, which will hold positions in 2019 as well.
Focus on the strategy for video marketing
In digital marketing, as in other marketing areas, video content starts to prevail. This does not mean that the text and the image will completely lose relevance.