If you are looking for a digital marketing strategy that makes your prospects fall in love with you and become your repeat customers and advocates who in turn bring in new customers then you have come to the right place. This article will cover the first and the most important path of moving towards that […]

How Digital Marketing Will Change in 2019 by Neil Patel

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: that’s Google’s […]

11 Effective Dental Patient Marketing Methods Your Practice Should Use

By Jacob Baadsgaard All dental practices understand the importance of dental patient marketing. It brings in new patients, and it can even help to strengthen ties with existing patients. Marketing is essential if you want your practice to thrive. It’s easy to know that you should market your dental practice. It’s much more difficult, however, to know exactly how to […]

Over half of Google searches now don’t lead to clicks and what it means for SEO

By Patricio Robles  August 20th 2019   Since it became the world’s dominant search engine, ranking well on Google has been a make-or-break proposition for many businesses. Countless companies adept at SEO can thank Google for their success. But times are changing. According to clickstream data firm Jumpshot, which collects data from a global panel of over 100m […]

As programmatic advertisers get smarter, agencies shake up the trading desk model by Seb Joseph

Despite claims of their demise, agency trading desks are alive and well. They just look different than they did before. Agency trading desks were previously viewed as black-box buys of cheap inventory during the advent of programmatic media, whereas now they are much more focused on using ad tech to buy quality media as well. […]

Amazon offered vendors ‘Amazon’s Choice’ labels in return for ad spending and lower prices by Hilary Milnes

Amazon has previously offered vendors the ability to “bid” for an Amazon’s Choice badge by lowering prices and spending more money on advertising, bringing into sharper focus how the program, which recently came under fire from senators, actually works. It’s unclear whether or not this offer was taken up by any Amazon vendors, or how […]

8 Simple Ways to Make Social Media Work for Your Business

In social media, you must not only engage but also engage consistently. The key to building meaningful relationships is to join the conversation. By reaching out to people in your community and responding to their comments, you can set the agenda. Pick one platform to start with, whether it’s Facebook, Twitter, LinkedIn, Instagram or another […]

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