If you are looking for a digital marketing strategy that makes your prospects fall in love with you and become your repeat customers and advocates who in turn bring in new customers then you have come to the right place. This article will cover the first and the most important path of moving towards that journey. We will tell you about what the different stages a prospect goes through in the process of becoming from a total stranger to your brand to become your most valued customer and a reliable advocate for your brand.
Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes.
And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given.
Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money. They didn’t even have a down year.
By Jacob Baadsgaard
All dental practices understand the importance of dental patient marketing. It brings in new patients, and it can even help to strengthen ties with existing patients. Marketing is essential if you want your practice to thrive.
It’s easy to know that you should market your dental practice. It’s much more difficult, however, to know exactly how to do that.
There’s no one right answer to this, and there’s a large number of different strategies you can use.
By Patricio Robles August 20th 2019
Since it became the world’s dominant search engine, ranking well on Google has been a make-or-break proposition for many businesses. Countless companies adept at SEO can thank Google for their success.
But times are changing. According to clickstream data firm Jumpshot, which collects data from a global panel of over 100m devices, in June, for the first time ever, over half of Google searches didn’t lead to clicks.
Despite claims of their demise, agency trading desks are alive and well. They just look different than they did before.
Agency trading desks were previously viewed as black-box buys of cheap inventory during the advent of programmatic media, whereas now they are much more focused on using ad tech to buy quality media as well.
As soon as advertisers started to get their heads around the risks that come with not knowing how programmatic ads are bought,
Amazon has previously offered vendors the ability to “bid” for an Amazon’s Choice badge by lowering prices and spending more money on advertising, bringing into sharper focus how the program, which recently came under fire from senators, actually works.
It’s unclear whether or not this offer was taken up by any Amazon vendors, or how long the program was offered before it was discontinued. One source believed it was only offered for a few months.
Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right?
Many people understand the basic principles of SEO, but a lot has changed in the last decade.
The SEO that we know and love today is not the same SEO that we knew and loved (or hated) 10 years ago. And that’s why SEO is something marketers should continue to define, and redefine.
In social media, you must not only engage but also engage consistently. The key to building meaningful relationships is to join the conversation. By reaching out to people in your community and responding to their comments, you can set the agenda.
Pick one platform to start with, whether it’s Facebook, Twitter, LinkedIn, Instagram or another from the growing list of choices. Learn a little about the channels before you decide. They do have different characteristics and are therefore somewhat different in how you can best present yourself.