How to Improve Your SEO in 2021


SEO is all about winning the favor of the Google algorithm, much like a courtship, the right use of SEO strategy can rank you high up in Google but the poorly executed ones can demote your content to the bottom of the list. 

Why is it so important to get to the top of Google ranking?  According to a study, the top-ranking search gets a 33% chance of getting clicked, with the second position gets 15%, 9% for the third-ranking, and a much lower percentage after the fifth position.  Also, 75% of people will never scroll past the first page of search engines, which is why ranking high in Google is such an important affair.

Whether you are using SEO to generate leads, increase traffic or increase in sales, here are eight SEO strategies that will transform your business for the better.


Create Authoritative and High-Quality Content 

Despite the myriad of SEO strategies that are being introduced to the marketplace, the most emphasized strategy (by Google and digital marketing gurus) is the importance of creating authoritative, original, and high-quality content that is meaningful and relevant to the audience. 

Simply put, quality content that is informative and relevant to searchers’ questions usually generates high organic click-through and Google algorithm deems such content as authoritative hence will push it up the search ranking more readily.  


Improve Your Page Loading Speed   


Since 2010, Google has highlighted the importance of page loading speed when determining search rankings.  The faster a page can load; the better the searchers’ experience and Google is determined to maintain the quality of their search results by providing this experience. 

A fast page loading speed stands to gain far more in terms of sales and visibility.  According to Amazon, a one-second delay in their page loading can cost them $1.6 billion in sales per annum!  As a general rule of thumb, the page loading speed of two seconds is the threshold for e-commerce website acceptability


Don’t Underestimate Image Optimization 

When Google crawls through your page, it is not just looking at your written text but also the visuals that come with it.   Because Google is mindful that images, infographics, and charts can make content more engaging for its audience, it even revamped the interface of Google Images to include new filters, metadata, and attributions to facilitate image search. 

Incorporating optimized images is no longer a good-to-have, but a must-have if marketers want their content to stand out from the crowd.  As a reminder, pasting a random image to content is not going to work.  Images need to be optimized with the appropriate image name, format, resolution, and size before they can have any chance of ranking on Google.


Make Good Use of Header Tags 

Header Tags SEO is one of the most basic on-page techniques that are essential for building optimized content for Google Search.  It can indirectly influence the ranking of your content by making them more structural and easier to read. 

Header Tags refer to headers and subheaders within a content that gives readers an idea of what kind of information will be presented next.  The Header Tags that range from H1 to H6 make it easier for readers and search engines to understand what a page is about.  

For Header Tags to work, make sure to include primary keywords in the H1 tag and secondary keywords in H2 to H6 tags.   However, don’t try to stuff keywords in these tags if they will confuse readers, it is more important to create meaningful and relevant headers that make sense to both people and search engines.  


Include Outbound Links in Your Content  


Outbound links, also known as external links, are hyperlinks that point to external targeted domains.  When there are outbound links in an article, they are prompting Google that the content is relevant and authentic enough to be linked to authoritative sites in the same niche.  Such links not only increase the trust and quality of the content, but they also create connections from one site to another; indirectly driving the target audience back to the content.

Remember that Google is trying to build an online community with shared information, hence supporting this initiative will help your content go a long way too.  Don’t think that adding links to other sites will take your visitors away.  In SEO, such links are favored by Google and they will improve your search ranking.


Harness the Value of Multimedia    


It is a misconception that written content is the only important part for SEO because different types of information such as images, videos, audios, interactive programs, and slideshows are all essential elements that make up the entire website.  To remain competitive in the marketplace, optimizing multimedia content is an important strategy for improving ranking. 


These days, visitors are looking for instant gratification and they are likely to move quickly from one site to another if the content is mediocre.  If your online presence is a page of lengthy text, it is quite unlikely that your visitors will be inspired to stay on your site for long (note that the duration in which visitors spent on your site will affect your SEO too!).  So, make sure to spruce up your page with multi-sensory content.  They can be challenging to create but are well worth the trouble. 



Fix the Broken Links  

What are the broken links?  If SEO is a courtship, broken links are like unrequited love that is not reciprocated.  Joke aside, broken links are links that don’t work because the website or page that they are linked to are no longer available or faulty.  This is not just bad news for your visitors, but they also affect your ranking on Google because these faulty links render negative user experience. 

Search engines see links as votes for the website’s quality.  Google bot crawls through these links regularly to ensure that they are not pointing to broken pages and if such links are indeed broken, they will bring down the quality and ranking of the page very quickly.  The best way to get around this is to do periodic checks on your site and remove or update broken links whenever they occur.


Enhance the Readability of Your Content

Readability is an indirect ranking factor that can impact SEO.  While it is true that search engines don’t have a feature to rank our website or content based on readability, a site that is easy to read and understand is more likely to draw visitors who will eventually spend more time on it.  To Google, that is a signal that you are providing good content and user experience.

Crafting your content based on your audience profile is a great way to improve readability.  Not everyone can understand bombastic words, but not everyone enjoys entry-level content too, so striking a balance based on readers’ interest will certainly win their attention.

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