As programmatic advertisers get smarter, agencies shake up the trading desk model by Seb Joseph

Despite claims of their demise, agency trading desks are alive and well. They just look different than they did before.
Agency trading desks were previously viewed as black-box buys of cheap inventory during the advent of programmatic media, whereas now they are much more focused on using ad tech to buy quality media as well.
As soon as advertisers started to get their heads around the risks that come with not knowing how programmatic ads are bought,