Since its founding over a decade ago, Facebook has grown from an online novelty for Ivy League undergrads into a global powerhouse that affects the day-to-day lives of almost everyone in the country. The fuel behind this unprecedented rise has been advertising.
The social network generated almost $27 billion in advertising revenues in 2016, up from only $764 million in 2009—an increase of over 3,400% in the space of less than a decade.
There are plenty of businesses using Facebook for advertising (and spending a pretty penny to do so).
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Top Ways to Get Your Page More Likes on Facebook and Instagram
In today’s day and age, where everything rotates around the digital realm, having Facebook visibility has become a pre-requisite. Facebook, today boasts of over two billion users; which is a clear reflection on the business growth it offers to an entity. However, the drawback here is that there are nearly 60 million active pages for Facebook business- meaning that there is quite a bit of competition for all of these likes.