How Effective is Facebook Advertising? The Truth About Facebook ROI – by Ali Parmelee

Since its founding over a decade ago, Facebook has grown from an online novelty for Ivy League undergrads into a global powerhouse that affects the day-to-day lives of almost everyone in the country. The fuel behind this unprecedented rise has been advertising.
The social network generated almost $27 billion in advertising revenues in 2016, up from only $764 million in 2009—an increase of over 3,400% in the space of less than a decade.
There are plenty of businesses using Facebook for advertising (and spending a pretty penny to do so).

Top Ways to Get Your Page More Likes on Facebook and Instagram

In today’s day and age, where everything rotates around the digital realm, having Facebook visibility has become a pre-requisite. Facebook, today boasts of over two billion users; which is a clear reflection on the business growth it offers to an entity. However, the drawback here is that there are nearly 60 million active pages for Facebook business- meaning that there is quite a bit of competition for all of these likes.