Over half of Google searches now don’t lead to clicks and what it means for SEO

By   August 20th 2019
 

Since it became the world’s dominant search engine, ranking well on Google has been a make-or-break proposition for many businesses. Countless companies adept at SEO can thank Google for their success.

But times are changing. According to clickstream data firm Jumpshot, which collects data from a global panel of over 100m devices, in June, for the first time ever, over half of Google searches didn’t lead to clicks.