What is Digital Transformation & How Is It Changing Marketing In 2020

Digital transformation is just the latest terminology said to be used where their data is involved i.e. facts and figures, calculations, optimization, evaluation, etc. Digital transformation is a part of strategic management in which several technologies are adapted to making things better and revealed. In the process of digital transformation, basic digital technology is merged with the latest sorts of software and untouched scenarios to create new and most profitable conclusions. Digital transformation technology is being used in almost every field of society. It is incredibly efficient in solving organizational problems and issues with new and advanced technology. On several grounds of society, we use digital transformation technology to modify existing data into quite accurate facts and figures and realities of the entity.

An Inevitable Change

When it comes to talking about whether the digital transformation has changed the face of the entire business scenario, we must say yes as computers were invented to introduce digitalization in making business problems easier and simpler; just get rid of paper and pencil for lots of business chores. With the use of digital technology, saying this would not be wrong that today’s business world has become the graph of digits where you can manage and evaluate everything with digits. Digital transformation technology is fast, efficient and accurate as it was ever before. However, trade and the business community is most associated with this technology to meet their business related requirements.

Digitization has reshaped the entire business world to very active, inevitable and changed behavior to accomplish business and trade related tasks in day to day routine. There is no way and place where digital transformation or digitization is not involved to keep the individuals more relaxed. Another aspect of its changing capability is that it has become an organization’s marketing and advertising more competitive to meet emerging changes in the business world. We can see the key role of digital transformation in customer experience, employee experience, process optimization, and product digitization. Digital marketing has become an immense need for organizations to keep their business moving on and increased target consumers/customers.

Refine Your Digital Channels

The question arises that how much digital transformation is involved in which channels or grounds; Trade, IT and HR departments are more involved to use digitization making things better concluded. Information technology and human resource departments are so tightly closed to indulge in using the transformation of digits; both of these two channels are responsible for best customer care and employee satisfaction. A collaboration between the IT and HR surely results in planning and rolling out employee experience and customer experience. We can notice success stories of digital transformation in almost every department of organizations related to trade and business. Some of the big names of digital transformation technology users include Netflix, Walmart, and Amazon. These organizations are very flexible and well known for the use of digital transformation technology revealed to the world to make things come in better shape and size. However, the use of digital transformation technology is also seen in companies’ work in customer service. Social media has also raised its place in society with the help of using digital transformation. News, reviews, surveys, interviews, programs and talk shows are really massive examples of revealing data using the technology of digitization. Successful and progressive organizations are also very much linked with social media to make their marketing strategy more active and efficient. So we can say that there is no field or channel that is not aware of the use of digital transformation to boost their business and productivity.

All sorts of marketing and advertising of digital channels are now asking for the help of digital transformation to better manipulate data and have the best outcomes/outputs.


Obviously, when an organization trails its best services to its customers and employees as well, it is best considered to keep personalization planned and well managed. It would be most suitable to say personalization; a mix of products and services with individuals who make better use of these. Yes, personalization surely stands there where is digital technology involved in making things better for customers and employees and bringing out the solutions of complicated problems. Organizations that are very successful in the business world are making use of digital technology to personalize data and information relevant to any aspect of society. A real and alive example of personalization is organizations are transforming data and information within several departments and outdoor units. Increased mobility, data security, accuracy, and enhanced user experience are also some good examples of personalization.

Many operational organizations are not far from the use of digital transformation in personalizing the real outcomes of their existence. Personalization is the most noticed aspect of customer and employee existence so organizations are tightly closed to the use of digital transformation in order to provide their customers and employees with the best satisfaction.

Optimizing the Customer Journey

Knowing about the customer journey and complete customer satisfaction is important for the organization that deals with digital transformation technology. The digital transformation leaves a significant impact on customer behavior as customers are said to be second hand to work with organizations; want to boost their business entities. No doubt, it is a challenge for every organization to win the customer reliance on the organization, however several of key elements involved in making customer journey secure and successful include:

  •         Making sure that the required information is available online.
  •         Embracing automation in the best possible way.
  •         Tailoring content to customers individually.
  •         Learning about existing and target customers.
  •         Providing organizational values should be the focus.

Optimizing the customer journey and satisfaction can be revealed by the example of a well known educational institute that provides the best and most efficient learning apps for the students rather than providing them with labs filled with books. This is the real face of digital transformation in making customers reliance.

When it comes to advertising and marketing the business, customers and more important and each organization focuses to catch target customers making sure that they are satisfied with the products and services of the organizations.

E-commerce shopping, online marts, online gaming software, learning apps and communication channels including social media sites are very good examples of the success of digital transformation in customer journey and satisfaction.

Data Is King

As we all very well know about the saying” data is king” everywhere. Data has emerged from different technologies including digital transformation. Some of the famous Buzzwords like AI, ML, IoT are examples of data that are said to be king for its unbound explosion. Basically, data is expanded through various different sources and it is called data growth as well. It is understood that digital transformation is only possible when there is the availability of data i.e. digital facts, figures, information, etc. Data is the king as organizations use to store the data as a record for several years to use in formulating target strategies for business growth and stability. IT, operational technology organizations, educational institutes, medical centers, trade units, manufacturing organizations, social media channels are overcrowded with data. So data is dam sure to accomplish the digital transformation technology requirements to put them at the workplace for increasing efficiency and productivity.


Fast paced running and workflow in each organization is the second name of automation and mobility. In fact, everything in the world is on automation; it has to keep work, run, play and going on. Automation is basically an approach to work with companies and organizations emerging with digital transformation. Automation works in two phases with organizations to keep business entity stay stable and moving on. These two phases of automation are horizontal automation and vertical automation. Both of these approaches are most important for organizations to make a good match with digital transformation for effective outcomes and productivity of the organization.

Vertical automation helps to improve and keep running the system of the organization. With vertical automation, the organization has to start on initial grounds. New employees are hired and trained on an initial basis, new software and systems are taken place at the workplace to just make sure the start of the work for an organization. Vertical automation is ideal for newly started organizations that are surviving in an existing tough and competitive environment.

Vertical automation also requires advanced system acquisition costs, tough and tight implementation strategy, strict timelines/deadlines and no space for system blunders.

On the other hand, horizontal automation is an integrative approach according to which; an organization needs to upgrade and advance its existing system. This approach is more advanced, fast and efficient in bringing the business up to date. There is always space for new and advanced systems to implement rather taken old and existing entities. Some of the benefits of horizontal automation include the gradual betterment of the organization, low cost business strategies, finalizing the workflow of the business. Working with a horizontal approach of automation, an organization has to possess a broad vision for its business. They look beyond the success and advancement in the industry and niche. However, both types and approaches of automation need to be emerged with digital transformation to help an organization keep moving in the competitive world.


What should we conclude according to the discussion shared on the lines above? Surely, digital transformation has changed the entire face of the business scenario, it has broadened the business visions, it has introduced new and advanced technologies to manipulate data/records, it has upgraded the system/units at the workplace, it has increased customer and employee satisfaction and reliance. In 2020, the marketing and advertising aspects of business empires surely need to have digital transformation technology to improve the outcomes of their business efforts.


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